Personal Finance Blogger Types

Over 1600 personal finance sites were reviewed for biographical data on the bloggers.  Who are all these people tirelessly generating hundreds of pages on personal finance issues each day?  

The data collected include: blogger age (by decade), country, gender, income type (single or dual income), retirement status, whether they have children, and profession (or former profession, if retired).  The data were further sorted into general blogger types.  It is probably more appropriate to call these “stereotypes”, because a wide array of real people exist within any of these categories.  There is no description that fits everyone.

The infographic to the right provides a breakdown of the biographical data and how I determined five primary types (or stereotypes) that make up over 77% of the bloggers in the database.  The embedded pie charts are interactive.  You can move your cursor over the pie charts to get the percentages of all blogger types in the database.

The data were gathered starting with the Rockstar Finance Directory and then expanding and checking that against the blogs themselves and the social media pages associated with the blogs.  In some cases, the desired information was not readily available, either because the blogger maintains some level of anonymity or they simply do not emphasize certain details about themselves.

The blogger types presented in the infographic to the right do not include profession.  There are a bewildering array of professional titles and names used in these blogs.  In some cases the descriptions are relatively formal or specific, while others are playful or generic.  So, I resolved all these professional titles and names down to 26 general professional categories, which are defined in more detail on the profession definitions page.  Attempting to factor these professions into the blogger types in the infographic would have caused too many variations to be meaningful.  Regardless, the professional categories for every blog are provided in the large table at the end of this page.

Most of the other blogger information is relatively self-explanatory but here are a few additional notes that may help.

Age – This is defined to the decade.  For example, “20” in the table below indicates a blogger with an age between 20 and 29.  A value of “0” indicates the blogger’s age is unknown.  A value of “60” indicates anyone age 60 or greater.  A value of “10” indicates a teen blogger; there aren’t many of those.

Country – These are the same country determinations provided on the Geography page for easy cross-reference.

Gender – This is mostly self-explanatory, but perhaps I should note that for transgender folks I used the gender with which the person identifies.  The “team” designation indicates cases where more than one author writes for a blog.  I did not attempt to resolve the genders of each team member.

Income Type – This refers to whether the blogger indicates they operate with a single household income or dual income with a partner.  It is often difficult to resolve whether single income bloggers are married or otherwise partnered, so I did not attempt to resolve marital status for either single or team income bloggers.

Retired – There are actually very few declared retirees out there.  Retired status is just presented as either a “yes” or “no”.   Many folks are in a gray area where they are pursuing financial freedom to some degree, but they are not entirely retired in all senses of the word.  In most cases, these gray areas were designated “no” for retired status.

Kids – If a blogger indicates kids are under their care or custody, regardless of any biological connection, then they are designated as having kids.  If a blogger does not mention kids, it was mostly assumed they do not have kids.

It’s also worth noting that more than any other information in the Guide, biographical data are almost entirely determined by the bloggers.  Outside of any typographical errors, any misrepresentations that may occur are at the whim of the bloggers themselves.  My general sense is that most people are being pretty darn accurate about who they are.  Where information is not available one way or the other “unspecified” or “unknown” is used in the data table below.


Table of Blogger Types

Below is a large table containing all the biographical data from the Guide to Personal Finance Blog database.  The table can be searched, filtered and sorted just like other tables in the Guide to Personal Finance Blogs.  You can go directly to any blog by clicking on the links in the “Blog URL” column.  This information should help you find blogs written by people with situations similar to your own, or situations you like to read about.  For example, you can filter the table to show only young single income bloggers with kids and working in the United States IT industry.  That’s pretty specific, but some people like that.  The table is color coded by blogger types explained in the infographic above.

The color coding in the table is based on the five primary blogger types (sterotypes) presented in the infographic above.  These five primary types represent 77% of the bloggers in the database.  The remaining 23% are split across smaller types, which are sometimes limited by the information available.  Regardless, every blogger is designated with a type in the right most column of the table.  But only the five primary types are given unique colors.

As noted above, professional information is provided in the second column from the right.  These are categories of professions that were defined from a wide array of professional titles provided by the bloggers as defined more profession definitions page. 

Blogger Types December 2017